first_imgswitzerland Switzerland Tourism has launched its 2017 (northern) summer campaign with three ‘Back to Nature’ themes – My Swiss Experience, Wildlife Watching, and Alpine Huts.Director of Switzerland Tourism AU & NZ, Mark Wettstein says the themes address the growing interest and demands from travellers when visiting Switzerland. “While many of our visitors are well acquainted with Switzerland’s no-filter-required picturesque landscape as well as the cheese, chocs and clocks, interests in other authentic experiences are growing.“Travellers are looking for new and different activities, knowledge and involvements to enhance their journey and itineraries; and getting to know or interacting with locals to learn about their ways of life is a major appeal.”Aussie and Kiwi visitors to Switzerland have been consistent over the past three years, with year-on-year growth averaging 4%. The first quarter of 2017 alone has seen a 14% increase in AU & NZ overnights in the country. (Total overnights from AU & NZ in 2016 was 323,000).According to Wettstein, the country’s ongoing success in gaining numbers is its wide appeal to the many different niche interests among travellers today; and this is reflected in the tourism body’s continuous marketing efforts to focus on emerging trends. My Swiss ExperienceExplore the country and regional diversities via various experiences and encounters, both new and old hosted by locals. Travellers researching online will find more than 700 suggestions, all of which are listed and searchable via categories including interests, regions, duration, seasons and other filters.Wildlife WatchingAnimal lovers can experience a range of encounters with Swiss wildlife. More than 100 day packages (ranging from 1 – 7 hours) are available, where accompanied by professional guides, visitors will get to see and learn about the behaviours of the likes of ibexes, chamois, vultures, beavers and many other species in their natural habitat. Visitors can be assured that all tours are committed to the protection of wildlife and environment.Alpine HutsStay close to nature and away from the hustle and bustle of city life. For the very first time, travellers have direct access to traditional alpine huts that have been used for generations as summer residences by local cheese makers or shepherds and their animals. While some huts have been luxuriously refurbished, most huts remain in their original form without mod-cons such as dishwashers, hot tubs, cable TV or broadband. As such, visitors are encouraged to truly detach themselves from their modern-day lifestyle and reconnect with the natural surrounds. Simply put, “Nature wants you back!”last_img

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