National Lottery Twitter campaign hijacked by trolls with vile messages

first_imgOne message featuring killer gunman Raoul Moat Credit:Twitter  Tom Sleeman‏ wrote: “The National Lottery Twitter page is a perfect example as to why you shouldn’t trust the British public to have influence with anything.”“Didn’t the National Lottery learn from Walkers Crisps mistake?” asked another. We are aware that some people are maliciously targeting our British Athletics Twitter campaign with offensive and abhorrent content. (1/2)— The National Lottery (@TNLUK) August 15, 2017 The names of those who retweeted the message would then be placed on a sign held up by Team GB athletes, like below:  Thanks for the support Eilidh #represent #raumstadt #techno #acid #nationallottery 👍🏻🤘🏿🤖 pic.twitter.com/phRNe3e6gO— Raumstadt (@Raumstadt1) August 15, 2017 Raoul Moat  When you’re 3 months into your internship with the National Lottery and you get a 7am WhatsApp from your boss. pic.twitter.com/dbcvtYl3LF— GeorgeWeahsCousin (@WeahsCousin) August 14, 2017 We are dealing with this as quickly as possible and are hugely sorry for any offence caused by this malicious act. (2/2)— The National Lottery (@TNLUK) August 15, 2017 The National Lottery apologised for the offensive messages center_img A National Lottery Twitter campaign created to celebrate British Athletics has been hijacked by trolls spreading vile messages.Camelot wanted to thank fans who retweeted messages of support for the British Athletics athletics team using the hashtag #REPRESENT as part of the social media campaign. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. In May, Gary Lineker appears alongside Rolf Harris, Jimmy Savile and Fred West in disastrous Walkers Crisps campaign.British Gas #AskBG Twitter campaign backfires By playing, you help our athletes #REPRESENT the nation at #London2017 and beyond pic.twitter.com/Kb4ErXGUdm— The National Lottery (@TNLUK) August 14, 2017 Did you learn nothing from the Gary Lineker/Walkers Crisp fiasco a few weeks ago?— Jon Alexander (@ninjamoose101) August 15, 2017 The messages were reshared by thousands of Twitter users, with one posting: “Oh National Lottery! What have you done.”Another wrote: “So this was a poor plan @TNLUK…Someone is asleep at the wheel”“How can someone hack the national lottery like that,” tweeted another. However, the campaign backfired spectacularly when users changed their name to offensive messages, which were then shared on the official National Lottery Twitter account.The vile abuse included messages about the disappearance of Madeleine Mccann, the Hillsborough tragedy, Margaret Thatcher and Jimmy Savile.last_img

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